To make sure that there was any change in the Original Rockstar since Pepsico acquired the brand in 2020, I compared both Rockstar drinks.īefore we get into the nuances of this comparison, it is worth noting that “Original” Rockstar can be a confusing term since it still exists. Most of the evidence regarding said change comes from fan forums. There has not been a lot of clarity around Rockstar’s formula change which old fans swear by. It is far more likely that the new formula is lighter to be more palatable to the masses.īut is the new Rockstar formula objectively better? Let’s compare. Since PepsiCo acquired Rockstar for $3.85 billion, I doubt that it changed the formula because it found the cost of production too high. How this was tested is unclear, but since corporations all aim to maximize profits, there are two ways this decision could help that aim: Given PepsiCo’s history with Gatorade, the number one reason for the change in Rockstar’s formula could be to broaden its market. What remains a fact is that the shift was PepsiCo’s decision. Since there is no official explanation for the change, all answers on this are speculative. This indicates that the formula change was a business decision by the corporation. Rockstar Energy changed its formula since it got acquired by PepsiCo. ![]() FAQs Why Did Rockstar Energy Change Its Formula?.How To Avoid Paying Extra for Rockstar Throwback.Does Rockstar Plan to Bring the Old Formula Back?.Why Did Rockstar Energy Change Its Formula?.
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